LNIC Research Reports // DRAFT

SCOPE IT: Understanding How to Measure
Journalism Employment

Dr. Jennifer R. Henrichsen, Sakshi Bhalla, Dr. Louisa Lincoln, Dr. Benjamin Toff, and Lisa Waananen Jones
August 2026 | Download Report (PDF)

Step 4

Pick Your Time Period

Once you’ve defined your unit of analysis and your geographic scope, it’s important to clarify your time period.

Over what length of time are you interested in studying journalism employment? Are you most interested in recent trends to the profession or do you want to understand how certain flashpoints or critical incidents — such as the COVID-19 pandemic or the introduction of artificial intelligence into the journalism labor market — have affected journalism employment? If the former, you need a baseline to work from and replicable methodologies to ensure measurement remains the same over time.

When selecting your time period, it’s important to keep your study purpose and your research questions front and center as these will inform your selection.

When selecting your time period, it’s important to keep your study purpose and your research questions front and center as these will inform your selection. It’s also important to keep in mind the relationship between the unit of interest and the unit of measurement (e.g., the relationship between bylines collected in a discrete period of time and what they imply for the number of journalists who are working in that time period). This helps  to ensure continuity between the relationship of what is represented during the time period of data collection and what it implies more broadly. 

About this report

This report is a collaborative and open-source approach to the study of journalism employment. It stems from discussions with scholars and practitioners who engaged with the Journalism Employment Working Group, affiliated with the Local News Impact Consortium (LNIC), an open-source initiative that unites researchers, journalists, and funders to rebuild sustainable, data-driven local news ecosystems. Learn more about the research team >

Want to join our team? Whether you’re a researcher, journalist, or funder, the LNIC invites you to join our mission to help ensure local communities have access to trustworthy news and information. Learn more about the LNIC >

Creative Commons License

The LNIC is an open-source initiative to rebuild sustainable, data-driven local news ecosystems. This license enables reusers of this report to distribute, remix, adapt, and build upon the material in any medium or format for noncommercial purposes only, and only so long as attribution is given to the creator. If you remix, adapt, or build upon the material, you must license the modified material under identical terms. CC BY-NC-SA includes the following elements:

  • BY: Credit must be given to the creator.
  • NC: Only noncommercial uses of the work are permitted.
  • SA: Adaptations must be shared under the same terms.

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