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Don’t reinvent the wheel: An LNIC database of local news audience research studies and methods

by LNIC | Apr 17, 2026 | Uncategorized

By Jesse Holcomb and Jorie Cho Any news organization hoping to better understand their community’s information needs will face the question of how to go about measuring that information. Some may commission a survey or focus group, others may pursue direct interviews....

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  • Newsroom Census/Ecosystem Toolkit
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