APPENDIX B

Table of Strengths/Weaknesses of Various Approaches MethodStrengthsWeaknesses Occupational and Labor Statistics National scope Consistency over time Legitimacy for trend analysis Occupational categories align poorly with newsroom roles Weak geographic specificity...

Bibliography

American Press Institute. “Survey History.” Accessed May 4, 2026. https://americanpressinstitute.org/api-media-inclusion-impact-survey/survey-history/ Angelucci, Charles, and Julia Cagé. “Newspapers in Times of Low Advertising Revenues.” American Economic Journal:...

STEP 4

Pick Your Time Period Once you’ve defined your unit of analysis and your geographic scope, it’s important to clarify your time period. Over what length of time are you interested in studying journalism employment? Are you most interested in recent trends to the...

STEP 3

Outline Your Geographic Scope Once you have determined the purpose of your study, you must also clearly define your geographic scope. Are you measuring local journalism in a particular community, city, or county? Statewide? Regionally? Nationwide? Are you measuring...

STEP 2

Clarify Your Concepts  Next, it’s important to define the concepts you plan to use for your study. Two aspects that are key to any journalism employment study include: who counts as a journalist, and what counts as local. Who counts as a journalist? While this might...

Introduction

Creating a Baseline Understanding of How to Measure Journalism Employment Journalism is in a state of crisis in many parts of the world, including in the United States, with implications for civic life and democratic governance. Academic institutions and nonprofit...